Marketing And Changes Over The Years
The fastest and the most creative way to attract customers is through video marketing. It surely makes you stand out in the crowd with your unique and innovative thinking. One can create video themselves or use video marketing software; it will definitely attract and force customers towards you. It can either promote or demote. So be very careful in choosing the right content.
Marketing has changed over the years and so are their methods. For professional photographers, video marketing is the new trendsetter in today’s world. You will just need a little idea and awareness and then you can start right away. Do not be frightened by video marketing. A camera with good quality and a tripod is all you need to start filming your video. Make sure to show your viewers your design and production process that goes into the final product or you can explain in depth about your work, values and your organization.
Marketing videos must be short. Viewers have a very short period of attention and they want the information instantly and at the same time with great entertainment. The first 10 second of your video is what makes the viewer decide to watch or ignore. It should be optimized and solid and should make the viewers stick to the video. Perfect video in a perfect place can assist you with new clients and energize your existing customers. To know more on video marketing check out here.
Holiday Promo Shoot
The holiday season is the best part of the year. No matter if you do not focus on many promotions or mini sessions throughout the year, but holiday seasons are exceptions. Create a uniquely attractive small video outlining and promoting holiday seasons. Next step is promoting your video and what better way than social media. Boost your video post and send to many people as much as possible.
Holiday Cards for Clients
Professionally photographs cards are always a step ahead. They are beautiful, perfect and attractive. But the problem lies in reaching out to the clients because of postal and printing costs. Video marketing comes to the rescue here. Sending your clients video holiday cards with many beautiful photos and allowing them to share your video is the best way altogether. Also, don’t forget to append your website and your personal logo at the end of the video. It creates a new dimension and opens up to a new and larger audience. It is one of the greatest and smartest marketing techniques and makes way for many new opportunities.
All you have to do is with your holiday card attach your video card as well and request your clients to tag you when they post it on social media. You must also share your creative video as early as possible so that your new customers get the perfect time to reach you.
Holiday Video from Your Business
The holiday is the perfect time to remind your customers about your creative work. Create an innovative and unique video message thanking for the business opportunity and post it on social media. And don’t forget to tag your client.
Match your Brand
Branding is the most important feature in any business. The fact lies that most of the clients may choose you for collision with a popular brand. Choose your brand wisely and advertise as much as possible.
Make it Compelling
The audience has no time in the world, so it’s impossible to keep your video interesting and let the viewers get hooked to it. With the help of a few tricks, you can keep your viewers attention for a little more time.
Few Steps to Follow
Keep it short – short is beautiful. The photos should not consume more than 4-5 seconds on your screen. The video should run not more than a minute, unless if it’s something very important. But you still have to make it short as much as possible.
Use Text – 80% of viewers watch the video with no sound. So make sure that you can communicate with them even without any audio. This does not mean that you can cut off your audio. You must have them but don’t rely completely on them.
Bounce the eyes – This is a great technique. It lets your viewers get attracted and less bored. Arrange your videos and photos in such a way that it moves in the screen instead of fixing it to only one place.